Services: Branding.
Helping small brands, creators, and tradespeople define what their brands stand for—through strategy, naming, positioning, and research.
Branding.
“ Branding is about knowing who you are, what you stand for, and why it matters…”
Branding is about knowing who you are, what you stand for, and why it matters. I work with small brands, creators, and tradespeople to uncover the values, ideas, and beliefs at the core of their brands. Through strategy, naming, positioning, and research, we build a foundation that brings clarity to everything that comes next—whether you’re starting fresh or refining what already exists.
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This is where we slow down and get clear. We look at your story, goals, values, and where you want to take things—what’s true now, and what you’re building toward. The goal is to close the gap and uncover what matters most, so your brand can move with purpose and speak with intent.
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Naming is more than sounding cool—it’s about standing out with purpose. Whether it’s bold, strange, playful, or sharp, the right name captures what makes your brand different and gives it a voice of its own. It’s rooted in meaning, but made to cut through noise and stick in people’s minds.
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Positioning is about owning your space and standing out with intention. We help you define what sets you apart, who you're for, and how to communicate that clearly. This helps your brand rise above the noise—not by being everything to everyone, but by standing firm in what makes you different.
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Research is where we pay attention. We look at the space you’re in—your audience, your competitors, your culture—and gather the insights that matter. This isn’t data for data’s sake; it’s the groundwork that helps us make smart decisions about how your brand should show up and stand out.
Have Questions?
No Worries!
common questions that might come up before or during the creative process.
To better serve you, I only take on projects if there’s a clear fit. If we’re aligned on a desired outcome and direction, then we can move forward. To be on the same page and avoid any misalignment, this requires an initial conversation before anything begins—so we can confirm the project is the right fit from the start.
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Before we take on any project, we make sure it’s the right fit—and that we’re aligned on the desired outcome. That’s why every project starts with a quick review of your goals and needs—so we’re on the same page before anything begins. If you’re a small brand, creator, or trades person looking for clarity, direction, and a solid foundation before moving into design—this service is for you.
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Before we begin, we’ll start with a discovery session to gather everything needed for a creative brief. That includes your goals, any existing brand assets (logos, artwork, or collateral). Inspiration that gives me a sense of your vision. A mood board, Pinterest board, or even screenshots can help clarify your direction. This sets the foundation for everything that comes next.
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Timelines vary depending on the depth and complexity of the project. Because of this, each project is approached and shaped around its specific needs. Most projects take a month minimum, and timelines can change depending on scope and needs. Branding serves an important purpose, connecting to an audience that needs full, undivided attention.
Process.
( General overview )
Brief.
There are many forces constantly at play that work to determine ones success. The more familiar with these forces, the more informed when making decision. This is the phase of gathering information and getting familiar with the complete landscape: knowing the know.
Strategy & Research.
With new knowledge and insight we can start building a strategy that will directly support needs that will arise during the lifetime of a brand: Needs will vary , so this can come in a variety of forms. Ultimately what will result will be flexible and adaptive.
Design & Exploration.
With a frame work in place, experimentation can commence. This is where the designing happens. With the inclusion of gathered research ideas are born, worked over, and refined with this new insight. Drafts are revised until reaching a desired outcome.
Presentation.
You will know when something works or doesn't. For that we present before we deliver. Before finalizing anything we would like to hear from you first in order to understand how all the insight culminates a session is held to find common ground on a finalized solution.
Delivery.
With solutions in mind and deliverables to boast, assets are handed over. Per project, complexity varies, when applicable, instructions and recommendations are accompanied.
Learn More.
Interested in learning more about the studio and what we do? feel free to take a quick peek behind the scenes of what goes into making it happen for ourselves and others.